We are your in-house strategy and data analysis power team, always there to enhance your marketing from the inside out.

Data-Driven Measurement: We enhance your team's ability to analyze, understand, and act upon your marketing, sales, and media data. Our goal is to continually lift your marketing ROI and instill a strong data-driven culture.

External Context: We keep an eye on global trends and the latest in marketing research, ensuring your strategies are ahead of the curve and your team is armed with the insights they need to succeed.

Strategic Roadmap: We help in crafting a custom roadmap based on your specific challenges and objectives. Together, we'll set clear goals, build strategies to hit them, and figure out how to track our success.

Training: We provide ongoing, customized training to sharpen your team's skills in strategy and data analysis, ensuring you're not just keeping up, but staying ahead.

With us, you're partnering with experts who are committed to seeing your marketing succeed over the long term.

Our approach blends traditional marketing strategy development with cutting-edge data analytics, helping uncover growth opportunities and crafting an actionable strategic plan.

Data Deep Dive: Conducting an exhaustive analysis of your marketing data, including acquisition and retention metrics, pricing strategies, media and creative effectiveness, and more, to extract actionable insights.

Category Analysis: Delving deep into industry trends to identify growth opportunities and foster innovation.

Competitive Landscape Assessment: Evaluating competitors’ strategies to reveal potential advantages and differentiation opportunities.

Consumer Insights: Utilizing qualitative and quantitative methods to understand customer needs, preferences, and pain points.

Brand Health Evaluation: Assessing the strength of your brand within the market.

Based on our in-depth analysis, we develop an actionable growth plan that unlocks growth potential across all aspects of your marketing efforts.

Simplify your marketing maze into a clear path for growth. Here's how we break it down:

See the Big Picture: Get a unified view of what's really driving your results.

Understand the Impact: Gauge the immediate and lasting effects of your marketing efforts.

Measure What Matters: Track how well your offline efforts are paying off in ROI.

Assess Your Brand's Strength: Find out how strong your brand really is and its influence on sales in the long term.

Evaluate Campaign Contributions: See which parts of your advertising are truly making a difference.

Spot Diminishing Returns: Identify when more spending stops meaning more impact.

Allocate Budgets Wisely: Put your money where it will make the biggest bang.

We make your marketing decisions smarter, sharper, and more forward-looking by leveraging our deep expertise in marketing, advertising, and media, all backed by top-notch, statistically robust Marketing Mix Modeling.

Marketing Science Course: How Brands Really Grow?

Course Overview

This course explores the latest empirical research in marketing science, focusing on what drives brand growth. It debunks common myths and provides actionable insights based on data-driven models.

Course Structure

• 10 in-person sessions (2.5 hours each)

• 5 - 15 person groups

Syllabus Highlights

1. How Consumers Think – Decision-making biases, System 1 vs. System 2, and advertising as memory-building vs. persuasion.

2. How Brands Really Grow – ESOV equation, importance of light buyers, and mental availability.

3. Does Differentiation Matter? – Duplication of purchase, meaningful brand values, and lifecycle-based positioning.

4. Creative Effectiveness – Exposure, emotion, brand assets, and new research on creative fatigue.

5. Brands as Cultural Icons – The Cultural Branding model and brand purpose as a communication strategy.

6. Media Effectiveness – Balancing brand vs. performance marketing, reach vs. frequency, and compound effectiveness.

7. Midterm Project – Brand analysis using the RED model and annual marketing planning.

8. Programmatic Advertising – How algorithms work, churn analysis, LTV:CAC, and customer loyalty modeling.

9. Measuring Advertising Effectiveness – ROAS limitations, attribution models, incrementality testing, and marketing mix modeling.

10. Modern Brand Equity Measurement – Critique of traditional models, mental availability metrics, price sensitivity, and base sales measurement.

This course blends theory with real-world applications, equipping marketers with science-backed strategies for growth.